Mock creative materials for the “Coke Hyper Hour” Integrated Marketing Communications Plan.
OBJECTIVE: To increase all-day consumption, particularly from the time the consumer leaves home & in coffee breaks via re-introduction of Coke In The Morning campaign. Ang Buhay Coke: Alive, Alert and Awake!
Marketing Communications Class
Ateneo Graduate School of Business
Credit for the MRT photos
I recently enrolled myself to the 5th Marketing Diploma Program at the Ateneo Graduate School of Business - Center for Continuing Education. The program consists of several modules including market research, strategic marketing, tactical marketing implementation and delivery, marketing communications, brand management, international marketing and services marketing. Since I have extensive experience in creatives and […]
Bachelor of Fine Arts in Information Design
Information design is a new field with roots in design but revitalized with new possibilities because of advances in information technology and the communication media. The designer Toby Brown describes information design as an emerging discipline that pleasantly blurs the boundaries between advertising art direction, graphic design, computer-human interactions […]
From the BFA Information Design students of the Ateneo de Manila University.
A graphic designer is a communicator — someone who takes ideas and give them visual form so that others can understand them. Design is not just about imagery, symbols, type, color or material, it is a commentary, opinion, a point of view and social […]
Imagine Ateneo without Beef Teriyaki.
No more chicken strips and mashed potato. No more beef teriyaki with rice and bean sprouts. No more Tang orange juice.
My favorite store (and probably the most popular in the caf) is now closed after a student found a mothball in his orange juice he bought from the said store. The […]