Mock creative materials for the “Coke Hyper Hour” Integrated Marketing Communications Plan.
OBJECTIVE: To increase all-day consumption, particularly from the time the consumer leaves home & in coffee breaks via re-introduction of Coke In The Morning campaign. Ang Buhay Coke: Alive, Alert and Awake!
Marketing Communications Class
Ateneo Graduate School of Business
Credit for the MRT photos
I recently enrolled myself to the 5th Marketing Diploma Program at the Ateneo Graduate School of Business - Center for Continuing Education. The program consists of several modules including market research, strategic marketing, tactical marketing implementation and delivery, marketing communications, brand management, international marketing and services marketing. Since I have extensive experience in creatives and […]
Promotional screensaver for a dance event in TeleTech Philippines.
Welcome Kit for TeleTech Malaysia used to provide basic information regarding airports, hotels and tourist attractions. This will be given to visiting clients and company executives travelling to Malaysia.
TeleTech is a business process and customer interaction specialist, performing complex outsourcing activities across all aspects of the customer management lifecycle. We partner with organizations to transform customer management from simply a cost center component, into a true strategic asset. TeleTech clients leverage our enabling technologies, proven processes, and innovative human capital strategies to manage […]
I came across this very interesting article about how artist (and designers) can improve a business. As a marketing-oriented graphic designer, I just have to repost this article so other people (specially non-designers) may realize the value of our work.
“How can design thinking improve the Philippine business landscape? Consider the following scenarios:
1. Sales down. Customers […]