Mock creative materials for the “Coke Hyper Hour” Integrated Marketing Communications Plan.
OBJECTIVE: To increase all-day consumption, particularly from the time the consumer leaves home & in coffee breaks via re-introduction of Coke In The Morning campaign. Ang Buhay Coke: Alive, Alert and Awake!
Marketing Communications Class
Ateneo Graduate School of Business
I finally got my very first wakeboard! It’s a 2008 Ronix Vault Wakeboard with Ronix Divide Bindings.
I recently enrolled myself to the 5th Marketing Diploma Program at the Ateneo Graduate School of Business - Center for Continuing Education. The program consists of several modules including market research, strategic marketing, tactical marketing implementation and delivery, marketing communications, brand management, international marketing and services marketing. Since I have extensive experience in creatives and advertising, i decided to take this program to fully understand the marketing process and be able develop and implement effective marketing programs on my own.
With this education, combined with my formal training in graphic design, I hope I can finally achieve my dream of selling mayonnaise and shampoo to 91.1 million filipinos. Haha!
Promotional screensaver for a dance event in TeleTech Philippines.
Welcome Kit for TeleTech Malaysia used to provide basic information regarding airports, hotels and tourist attractions. This will be given to visiting clients and company executives travelling to Malaysia.
TeleTech is a business process and customer interaction specialist, performing complex outsourcing activities across all aspects of the customer management lifecycle. We partner with organizations to transform customer management from simply a cost center component, into a true strategic asset. TeleTech clients leverage our enabling technologies, proven processes, and innovative human capital strategies to manage every aspect of the customer experience.
I came across this very interesting article about how artist (and designers) can improve a business. As a marketing-oriented graphic designer, I just have to repost this article so other people (specially non-designers) may realize the value of our work.
“How can design thinking improve the Philippine business landscape? Consider the following scenarios:
1. Sales down. Customers no longer seem to purchase your products like they used to. You lower your prices.
Design Thinking: When was the last time you had brand audit? Not to be confused with market research. Picture is as a detailed CAT scan of your brand that will spell out whether it continues to mean something to your target market and whether your brand has any bearing in their purchasing decisions.
2. You notice a new player in the market with a product similar to yours, taking your customers. You lower your price.
Design Thinking: Consider user experience mapping. Like a fly on the wall, designers use their sharp observation skills to map your customers’ journey in and out of your company’s area of influence. Is the experience satisfactory? Is your company communicating the correct message at a time the customer needs to hear it. Designers are in the best position to find ways to lure clients (and their wallets) to your company, whether it be by changing the color of your carpets, the look of your website or your products themselves. Don’t be afraid to get feedback on your customers’ experience.
3. Sales are okay, but not growing. You wait and see.
Design Thinking: Do you look at trends among your competitors? You’ll be destined to follow them. R&D needs to be part of your business practices. A research and development department is costly to set up and manage effectively. Designers will gladly and competently scan the universe for technologies or trends which are brewing out there and could, in the short or long term, beef up your company’s revenue. To improve the packaging of light bulbs, Philips designers study, among many things, the packing of potato chips.
Obtaining relevant value from design goes beyond printing brochures and making websites. The discipline of design can have a powerful impact in your company’s bottom line if it is used strategically, and not as an afterthought.”
An excerpt from:
“How can artists improve your bottom lines”
by Leon Cruz Araneta
Philippine Daily Inquirer
Bachelor of Fine Arts in Information Design
Information design is a new field with roots in design but revitalized with new possibilities because of advances in information technology and the communication media. The designer Toby Brown describes information design as an emerging discipline that pleasantly blurs the boundaries between advertising art direction, graphic design, computer-human interactions (CHI), information architecture, user interface (UI) design, usability, and cognitive psychology. Defined in another way Information Design is the practice of gathering, filtering, and presenting information in accordance with effective design principles in order to understand and communicate to others the essence, the meaning of that information.
The Fine Arts Program of the School of Humanities emphasizes student-centered learning. In designing the information design program, we envision graduate we hope to produce through this program. Read on to know if the program is for you.
Are you looking for classy yet affordable cocktail dresses and casual clothes? Visit Koo Clothings, shop online and view their catalog. They accept online payments and deliver anywhere in the Philippines.
Website / Flash design by Earl Perlas and Jarvin Gabitan.
From the BFA Information Design students of the Ateneo de Manila University.
A graphic designer is a communicator — someone who takes ideas and give them visual form so that others can understand them. Design is not just about imagery, symbols, type, color or material, it is a commentary, opinion, a point of view and social responsibility.
See how issues affecting our society today are addressed through design. Visit the Information Design Seniors’ Exhibit at the Pardo de Tavera Hall, Rizal Library, Ateneo de Manila University. January 28 to February 1, 2008.
Poster Design by Aaron Roselo
Earl Perlas is a 23-year old Marketing Specialist with formal education in Graphic Design and extensive experience in Marketing Communications. His expertise is in Below-The-Line Advertising and Brand Management. His design style can be described as clean, modern, minimalist, corporate and message-oriented. He is currently taking up a post-graduate diploma program in Marketing at the Ateneo de Manila University - Graduate School of Business.
Ascend Creatives is a freelance creative group that offers design solutions for all your advertising needs. We specialize in marketing communications and below-the-line advertising. For project inquiries and quotations, feel visit the Ascend Creatives website or send me an email.
We offer a wide variety of graphic design services, including corporate branding and identity, web design, photography, industrial design and illustration. At the moment, our freelance services are offered only in the Philippines.
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