EARL PERLAS
646 Quezon Avenue, Quezon City, 1113 Philippines
+63.917.5850829
earl_perlas@yahoo.com

SUMMARY
Brand Marketing Strategist with a post-graduate diploma in marketing and extensive experience in advertising; focusing on marketing communications and new media. MBA Student at the Ateneo Graduate School of Business.

WORK EXPERIENCE

IBM Business Services
IBM Business Services (IBS) is IBM’s leading Business Transformation Outsourcing (BTO) Delivery Centre in the Asia-Pacific region.

Web Marketing Specialist
April 2009 – Present

• Manage and maintain the content of IBM Training websites for 40 countries
• Update IBM Training websites using IBM Enterprise Content Management
• Directly communicate with foreign clients and manage special projects
• Implement IBM design standards and ensure that the IBM brand identity is consistent across all media
• Develop rich media content and online banners for marketing and promotion of IBM Training websites
• Manage creative projects for IBM Philippines and IBM Clients

The Sandwich Guy
The Sandwich Guy is quick-service restaurant dedicated to serving fresh and healthy sandwiches.

Brand Marketing Consultant
October 2009 – October 2010

• Develop and implement all marketing projects for brand awareness and sales promotion
• Advise the franchisor on service marketing and brand management strategies
• Lead the development of the brand identity and implementation across all marketing collaterals
• Design and develop the company website and implement social media marketing strategies
• Provide support for local store marketing for 12 branches

Philippine Software Industry Association
PSIA is an organization that aims to promote the growth and global competitiveness of the Philippine software industry.

Staff Member – International Marketing
December 2008 – February 2009

• Assist the International Marketing Committee in the promotion of Filipino software products and services to local and global markets through trade promotions and events
• Act as the creative lead in the participation of the PSIA at the 2009 E-Services Global Sourcing Conference & Exhibition
• Responsible for the conceptualization and implementation of PSIA’s branding and marketing efforts

TeleTech
TeleTech is a leading global business process outsourcing (BPO) company that provides a full range of front to back-office outsourced solutions.

Marketing Communications Specialist – Corporate Branding and Advertising
November 2007 – September 2008

• Responsible for the conceptualization and implementation of countrywide advertising and marketing materials for brand awareness and talent recruitment
• Manage strategic marketing and advertising projects
• Build and protect a consistent corporate and brand identity
• Monitor industry and competitor activities.
• Research, recommend and plan new sourcing and marketing opportunities.
• Constantly coordinate and maintain relationship with advertising suppliers
• Ensure that the implementation, production and installation of all creative materials are properly executed

Experience with ATL and BTL advertising; projects include TVC production, newspaper and magazine advertising, out-of-home / outdoor advertising, transit advertising, online advertising, mobile advertising, events marketing, business partnership and merchandising, guerilla marketing and brand activation.

Fuse Media
Fuse Media is a design development and solutions company providing quality design and consultancy services for identity, branding, marketing and advertising.

Graphic Designer – Print and Web Design
May 2007 – September 2007

• Responsible for the conceptualization and design execution of advertising and marketing materials for various clients. Projects include corporate branding, web design and maintenance, interactive flash animation and print design.

EDUCATION

Ateneo de Manila University – Graduate School of Business
Master in Business Administration (2010 – Present)

Ateneo de Manila University – School of Humanities
Non-Degree Program – Information Design (2006 – 2007)

University of Santo Tomas – College of Science
Bachelor of Science – Biology (2002 – 2006)

Lourdes School of Quezon City
High School and Grade School (1992 – 2002)

CONTINUING EDUCATION

Ateneo de Manila University – Graduate School of Business
Marketing Diploma Program (2008)

Market Research
Strategic Marketing
Tactical Marketing Implementation
Marketing Communication
Brand Management
International Marketing
Services Marketing

SEMINARS & TALKS

Six Sigma Fundamentals – IBM (August 2011);
4th Search Engine Marketing Conference – (October 2010);
Customer Service Training – IBM (January 2010);
Problem-Solving and Decision Making – IBM (June 2009);
Marketing Forum – ADMU (November 2008);
Recruitment Marketing Techniques – CCAP (July 2008);
Junior Marketers Summit – UP Diliman (February 2008);
Graphika Manila – International Design Conference (August 2007);
I Love Ad – ADMU (September 2006);
Digital Art Speak – UP Diliman (September 2006);
Principles of Graphic Design – ADMU (August 2006);
Elements of Design – ADMU (August 2006)

MARKETING PROFICIENCY

Market Research and Consumer Insighting
Brand Positioning and Communication Strategy
Brand Building and Integrated Marketing Communications
Below-the-Line Advertising
Social Media Marketing
Search Engine Optimization

DESIGN PROFICIENCY

Brand Design and Advertising
Corporate Branding and Identity
Web Design and Development